The Power

Materials to Read

  1. Influence & Power: When it comes to understanding people and building the basis for any communication and especially persuasive communication to be able to make deals, sales, build sustainable relationship, present ideas, – all is rooted in your power to influence people around you. Mastering communication is mastering your power. 
  2. Sources of Power: Your social power comes from various sources and you may even be unaware of your influence. There are six sources of power. Reward Power; Coercive Power; Referent Power; Legitimate Power; Expert Power; Informational Power.
  3. Strength of Influence: The strength of influence depends on a) Strength of the Influencer; b) Number of Influencers; c) Immediacy of Influencer(s).
  4. Importance of Communication: We are all social animals and we share a fundamental drive to communicate. Communication influences your thoughts about yourself and others. Communication influences how you learn. As you study efficient communication, you may find suggestions for improvement and clarification from other speakers and writers more experienced than yourself or maybe with the same or less experience but different perspectives. Take their suggestions as challenges to improve; don’t give up when your first speech or first draft does not communicate the message you intend. Stick with it until you get it right. Your success in communicating is a skill that applies to almost every field of work, and it makes a difference in your relationships with others.
  5. Communication Model: The root of the word “communication” in Latin is communicare, which means to share, or to make common. Communication is defined as the process of understanding and sharing meaning. In order to better understand the communication process, we can break it down into a series of eight essential components: Source; Message; Channel; Receiver; Feedback; Environment; Context; Interference
  6. Levels of Rapport: Rapport is the term used to describe a subconscious connection between a sender and a receiver. This is all about “clicking” with the other person(s). Rapport is defined as a close and harmonious relationship in which the people or groups concerned understand each other’s feelings or ideas and communicate well. However, of course, in real life such connections are not created instantly. Rapport has its levels which are listed here from least in depth to most deep: Level 1 – Gestures and Micro-expressions; Level 2 – Empathy; Level 3 – Pace/Tempo of Communication; Level 4 – Values & Beliefs.

Task Requirements

After initial Idea Presentations and in-class discussion & feedback, the investor is looking forward to receiving from you an updated presentation that is to have the following structure:

  • Slide 1 – What We Stand For – Describe your business idea
  • Slide 2 – Business Model – Describe how you are planning to make money
  • Slide 3 – How We Work – Provide more information how your business idea works
  • Slide 4 – What’s In It for the Investor – Discuss potential benefits and risks for the investor
  • Slide 5 – Investment Needs – Discuss how you will use the investment funds

Each team member is to present one slide. It’s also OK to have more than one student speaking around a particular slide, in case you allocate it so. Make sure all the team members are contributing to both the preparation as well as presentation in class.

Each team will have maximum 15 minutes to present. Please kindly track the timing to ensure all the students can participate and speak.

You don’t need to send or upload anything. Team performance will be evaluated based on the team member performance during presentation in class and quality/content of the slides presented.