Feedback Focus

Feedback is defined as a receiver’s response to a source, and can come in many forms. From the change in the cursor arrow as you pass over a link as a response to the reader’s indication, via the mouse, touch screen, or similar input device, as a nonverbal response, to one spoken out loud during the course of a conversation, feedback is always present, even if we fail to capture or attend to the information as it is displayed. Use it as an opportunity:

  • Evaluative feedback
  • Interpretive feedback
  • Supportive feedback
  • Probing feedback
  • Understanding feedback

Use Email to Facilitate not to Complicate things

  • Proper salutations
  • Clear, brief and specific subject lines
  • Closing signature
  • Be brief but avoid abbreviations
  • Use proper formatting
  • Reread, revise, review
  • Reply promptly or acknowledge receipt
  • Use “Reply All” sparingly
  • Avoid using all capital letters
  • Test links or attachments (and respective filenames) if any 
  • Email ahead of time and spare recipient mailboxes
  • Give feedback and follow up

Social Media Rules for Business profiles

  1. Fill online profile completely
  2. Keep business and personal separate (i.e 2 profiles, post audience filters, various platforms, etc)
  3. Create section describing who you would like to befriend
  4. Offer information of value, – not just about your company
  5. Don’t approach strangers to sell them something
  6. Pick a proper nick, screen name
  7. Don’t send out game invitations, birthday requests, etc
  8. It is public. Beware what you publish
  9. Check people before befriending
  10. 10. If someone does not want to be your friend – it’s OK
  11. Don’t post when tired, angry, anxious, upset, etc.
  12. Compose, review, reread, revise – then post.

Understanding Key Terms

  • Etiquette
  • Netiquette
  • Feedback
  • Social vs. “Real”
  • Feedback and expectations
  • Grapevine
  • Indirect Feedback
  • Direct feedback
  • Internal feedback
  • Adapting internal feedback
  • External feedback
  • Hard copy documents
  • Snail mail
  • Call to action
  • Ranking tools
  • User-generated content
  • Interviews, surveys, focus groups
  • Qualitative vs. quantitative research
  • Validity and reliability
  • Evaluating feedback 
  • Interpretive feedback
  • Supportive feedback
  • Probing feedback
  • Understanding feedback
  • Texting guide
  • Email guide
  • Virginia Shea’s rules of netiquette
  • Social media rules for business

Sample Case Assignment

This assignment will not be directly linked to your business idea, however it is an important component in any business to see that you understand well the communication process.

What you are to do, is to search your email inbox – your real email – and for each team member to come up with 2 examples of written/email communication (it doesn’t matter who is the originator of correspondence and whether you are a sender or receiver)

You will need to show to the class the whole communication (message, any replies, etc) so that we see:

  • 1 Example of Efficient Communication 
  • 1 Example of Communication which was not efficient

Each team member will speak about his/her specific examples and explain to the audience why the specific examples were selected.