Visual Aids

  • Keep visual aids simple. 
  • Use one key idea per slide. 
  • Avoid clutter, noise, and overwhelming slides. 
  • Use large, bold fonts that the audience can read from at least twenty feet from the screen. 
  • Use contrasting colours to create a dynamic effect. 
  • Use analogous colours to unify your presentation.  
  • Use clip art with permission and sparingly. 
  • Edit and proofread each slide with care and caution. 
  • Use copies of your visuals available as handouts after your presentation.  
  • Check the presentation room beforehand. 
  • With a PowerPoint presentation, or any presentation involving technology, have a backup plan, such as your visuals printed on transparencies, should unexpected  equipment or interface compatibility problems arise  

Identifying Points to Illustrate

Clear, Complete, Concise, Connected, Compelling 

The Power of Images

  • Enhance textual messages
  • Replace verbal messages 
  • Convey complex information
  • Hold people’s attention
  • Communicate with diverse audiences
  • Convey connotative meaning

Understanding Key Terms

  • Visual communication
  • Power of images
  • Identifying points to illustrate
  • Visual aids
  • Data tables
  • Infographics
  • Line charts
  • Surface charts
  • Bar charts
  • Timeline or Gantt charts
  • Pie charts
  • Photographic images vs drawings and diagrams
  • Scatter diagrams
  • Bubble diagrams
  • Visual aids technology  sources
  • Animation
  • Video
  • Visual and text balancing
  • Typography
  • Colours
  • Iconography
  • Shapes, order, weights and space
  • Banners
  • Accuracy of visuals

Sample Case Assignment

Dear Teams. 

At this stage your team needs to prepare a business banner. The banner is to reflect what your business is all about. Use any platform/program that you like.

The key requirement is simple – it is to be presented to the audience in class on screen – 1 page.

The members of the teams will then be asked questions why the specific visual was used and how the team came up with the specific banner idea.

The banner and any text or visual on it is to be oriented towards future buyers, clients, consumers – it should create positive image of your business. 

  • Use photo or photos
  • Think and put Logo on it
  • Think of your slogan
  • Think of what is the key message delivered by the banner
  • Make it a business banner that everyone will remember!